“I got the idea to put finance and sports together when a guy on my softball team came to me after a game with a serious question."
He told me agents had been dropping by his house telling his wife he needed life insurance, but he wasn’t convinced he really needed it. So, to better explain the situation to him, I asked him a simple question: "Who’s your favorite football team?" He said the Cincinnati Bengals. I said, "Imagine your quarterback gets hurt and is out for the rest of the year…maybe permanently. If you don’t have a backup quarterback, what will happen to your team?" He told me they would surely fail. Then I asked him, "If you die, what’s going to happen to your family? They could get reamed without some sort of solid, dependable backup. Think of life insurance as that backup." The guy understood me completely and got his family a really good policy right away.
“The problems in the finance world,” Gilder continues, “are that there’s too much information and too often it is not explained properly. Brokerage firms, insurance companies and finance companies spend hundreds of millions of dollars on educational materials, but the clients that they’ve prepared them for don’t have a clue about what it all means. So I took it upon myself to explain finance in sports terms.” Ever since, Brian has been getting grand slam results – from his sold out seminars to the clients he sits down with one-on-one. Now he wants to share his knowledge and experience with you.
“The problems in the finance world,” Gilder continues, “are that there’s too much information and too often it is not explained properly. Brokerage firms, insurance companies and finance companies spend hundreds of millions of dollars on educational materials, but the clients that they’ve prepared them for don’t have a clue about what it all means. So I took it upon myself to explain finance in sports terms.” Ever since, Brian has been getting grand slam results – from his sold out seminars to the clients he sits down with one-on-one. Now he wants to share his knowledge and experience with you.
“It’s like baseball, If you’re in a 0-10 slump, you don’t need a home run right away... you just need to get on base to restore your confidence.”
Just as sports are psychological, so is finance. The goal is not to bore you or make you an expert overnight. We just want to give you a better playbook.
Use this area to describe the image or provide supporting information.
People have called Brian “The Tough Coach”. “People will call me with questions and I’ll give them answers straight, no chaser.’Stop spending like an idiot!
You want to get out of debt? How much are you willing to sacrifice?’ Players always remember the tough coach they had on the field. They might not like him at the time, but looking back they appreciate him. That’s how they’ll think of me when they have a retirement nest egg but their peers still have to work.” The heart of Brian’s sport’s philosophy lies in an outlook he defines as “Theory vs. Reality,” which cuts to the chase of the psychology at work to get people back on the right economic track. “Say you have $10,000 in credit card debt spread across four different cards,” Brian hypothesizes. “In theory, the best thing to do is pay the highest interest rate card off first. However, the reality is that when people do that but don’t see enough of an immediate result, they give up and get into even more debt than ever. I say pay off the card with the lowest balance first. Save a dollar a day, take that 30 dollars at the end of the month plus your minimum and pay that small debt down. Soon, that debt is gone and you’re down to three cards instead of four. You see solid progress, so you continue to do the right thing.”