“The problems in the finance world,” Gilder continues, “are that there’s too much information and too often it is not explained properly. Brokerage firms, insurance companies and finance companies spend hundreds of millions of dollars on educational materials, but the clients that they’ve prepared them for don’t have a clue about what it all means. So I took it upon myself to explain finance in sports terms.” Ever since, Brian has been getting grand slam results – from his sold out seminars to the clients he sits down with one-on-one. Now he wants to share his knowledge and experience with you.
People have called Brian “The Tough Coach”. “People will call me with questions and I’ll give them answers straight, no chaser.’Stop spending like an idiot!
You want to get out of debt? How much are you willing to sacrifice?’ Players always remember the tough coach they had on the field. They might not like him at the time, but looking back they appreciate him. That’s how they’ll think of me when they have a retirement nest egg but their peers still have to work.” The heart of Brian’s sport’s philosophy lies in an outlook he defines as “Theory vs. Reality,” which cuts to the chase of the psychology at work to get people back on the right economic track. “Say you have $10,000 in credit card debt spread across four different cards,” Brian hypothesizes. “In theory, the best thing to do is pay the highest interest rate card off first. However, the reality is that when people do that but don’t see enough of an immediate result, they give up and get into even more debt than ever. I say pay off the card with the lowest balance first. Save a dollar a day, take that 30 dollars at the end of the month plus your minimum and pay that small debt down. Soon, that debt is gone and you’re down to three cards instead of four. You see solid progress, so you continue to do the right thing.”